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Our Market Update Network Retail Investor Behavioral Communication product
targets online investors based on their online trading and investment research
habits. Market Update Network has classified well over 100 online trading
platforms into predefined vertical investment segments, and as users navigate
through different categories (investment sectors), our proprietary targeting
engine determines which messages would be most appropriate and effective.
Our Behavioral investor targeting can deliver corporate messages in real time
- when users are currently holding a particular investment portfolio - or
based on historical data of the alerts and investment research they reviewed
recently.
For example: If one of our over 30 million online retail investor visits
several finance related stocks on a particular trading platform, multiple
press releases related to finance, or had made a recent stock purchase within
an online web browsing session. Our targeting technology delivers your company
finance-related stock or company new update message as the user is in the
moment of making a investment decision, converting them on the spot (view demo).
However, in some cases you won't want to target users immediately. Your
messages or company news updates may be more relevant further down the
conversion cycle.
Researching a new recourse company or any heavy minimum investment opportunity
can typically be a 30 day or longer process. As the user researches online,
your messaging can focus on various stages of this process, by your
determination. Historical targeting allows public companies to deliver the
right message at precisely the right time.
Both real-time and historical targeting are highly-effective and for the first
time now available to public companies, which can be used either separately or
combined, depending on the specific ROI goals of your campaign.
Click here to discuss these options in more detail with one of our account
representatives.
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