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Overview
Our Market Update Network's Retail Investor Behavioral Communication
Network targets online investors based on their online trading
and investment research habits. Market Update Network has classified
well over 200 online trading platforms into predefined vertical
investment segments, and as users navigate through different categories
(investment sectors), our proprietary targeting engine determines
which messages would be most appropriate and effective.
Real-Time
Reach
Our Behavioral investor targeting can deliver corporate messages
in real time - when users are currently holding a particular investment
portfolio - or based on historical data of the alerts and investment
research they reviewed recently.
For example: If one of our over 30 million online
retail investor visits several finance related stocks on a particular
trading platform, multiple press releases related to finance,
or had made a recent stock purchase within an online web browsing
session. Our targeting technology delivers your company finance-related
stock or company new update message as the user is in the moment
of making a investment decision, converting them on the spot (view demo).
However, in some cases you won't want to target users immediately.
Your messages or company news updates may be more relevant further
down the conversion cycle.
Researching a new recourse company or any heavy minimum investment
opportunity can typically be a 30 day or longer process. As the
user researches online, your messaging can focus on various stages
of this process, by your determination. Historical targeting allows
public companies to deliver the right message at precisely the
right time.
Both real-time and historical targeting are highly-effective and
for the first time now available to public companies, which can
be used either separately or combined, depending on the specific
ROI goals of your campaign.
Click here to discuss these options in more detail with one
of our account representatives.
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